Last Updated: December 23, 2022
Thank you for working with us. HyperFocus is a product developed by Boss Of Your Brain (“BOYB,” “we,” “our” or “us”). BOYB is fully committed to protecting your privacy. We’d like to take a minute to explain the information that we collect from and about you, how we do it, how and why we use that information, and how your information may be shared with third-parties.
Finally, this Website is intended for users who are located in Canada. Any users of the Website not located in Canada understand and agree to submit to the applicable laws and jurisdiction(s) of Canada which govern the use of this Website and the owner’s collection and use of your personal information.
Section 1 – What Information Do We Collect?
We may collect two different types of information, Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”). PII is information that identifies you as an individual – for example, your name, address, telephone number, e-mail address, credit or other payment card information, billing address, and shipping information. Non-PII is aggregated information, demographic information, IP addresses, user behavior data from web interaction metrics tools and other information that does not reveal your specific identity. PII and Non-PII may be collected anytime you access or use a BOYB website. PII and Non-PII may also be collected by BOYB during in-person discussions, telephone conversations, and electronic or other written communications. We also collect information via cookies, as explained below in Section 4.
We collect information from you when you register on our Website, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another Website feature.
When buying or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit or other payment card information, or other information. You may, however, visit our Website anonymously.
We also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is not used for marketing purposes.
Like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our websites. Please refer to Section 4 below for information about cookies and how we use them.
Section 2 – How Do We Use Your Information?
We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the Website, or use certain other Website features in the following ways:
1. To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested;
2. To allow us to better serve you in responding to your customer service requests;
3. To quickly process and fulfill your transactions;
4. To administer a contest, promotion, survey, or other site feature; and
5. If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer wish to receive promotional e-mail from us, please refer to the “How Can You Opt-Out, Remove or Modify Information You Have Provided To Us?” in Section 8 below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other Website features such as marketing programs and “members-only” content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.
Section 3 – How Do We Protect Visitor Information?
We implement a variety of security measures to maintain the safety of your PII. Your PII is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit/payment card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.
Section 4 – Do We Use “Cookies”?
We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Google Chrome or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.
Section 5 – Do We Disclose the Information We Collect to Third-Parties?
Yes. In certain circumstances, we may disclose your PII to third-parties who assist in processing and shipping your order. Specifically, we may share this information with certain suppliers, freight and shipping companies, and manufacturers for the sole purpose of processing and shipping your order. We may also disclose your PII to payment processors and PayPal for the purpose of processing your order.
We may also disclose your PII to third-parties as follows:
(b) To respond and comply with legal process (such as a search warrant, subpoena, or court order) and to provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise required by law; and/or
We may also disclose your PII with your express consent.
Except as described above, we do not sell, trade, or otherwise transfer to third-parties your PII unless we provide you with advance notice and obtain your consent. It also does not include website hosting partners and other parties who assist us in operating our Website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
Non-PII may be provided to other parties for marketing, advertising, or other uses.
Section 6 – Who is Responsible for Safeguarding User Names and Passwords?
If you acquire a BOYB subscription, you will be required to create an account with BBYB. You warrant that the information you provide us is truthful and accurate, and that you are not impersonating another person. You are responsible for maintaining the confidentiality of any password you may use to access your BOYB account, and you agree not to transfer your password or user name, or lend or otherwise transfer your use of or access to your account, to any third-party. You are fully responsible for all transactions with, and information conveyed to, BOYBunder your account. You agree to immediately notify BOYBof any unauthorized use of your password or user name or any other breach of security related to your account. You agree that BBYB is not liable, and you will hold BOYBharmless, for any loss or damage arising from your failure to comply with any of the foregoing obligations.
Section 7 – Who Owns the Photographs and Testimonials On the BOYB Website?
The short answer is that we do. Anything that you submit or post to the Website and/or provide us, including without limitation, photographs, testimonials, ideas, know-how, techniques, questions, reviews, comments, and suggestions (collectively, “Submissions”) is and will be treated as non-confidential and nonproprietary, and we shall have the royalty-free, worldwide, perpetual, irrevocable and transferable right to use, copy, distribute, display, publish, perform, sell, lease, transmit, adapt, and create derivative works from such Submissions by any means and in any form, and to translate, modify, reverse-engineer, disassemble, or decompile such Submissions. All Submissions shall automatically become our sole and exclusive property and shall not be returned to you.
Section 8 – How Can You Opt-Out, Remove or Modify Information You Have Provided to Us?
To change your email subscription to our updates and newsletters, simply click the “unsubscribe” link at the bottom of our emails. This will allow you to unsubscribe and / or change your notification settings. Please allow up to ten (10) business days for any removal request to be processed. Please note that if you decide not to receive marketing e-mails from us, you may still receive transactional messages regarding your order(s) (i.e., order confirmation, shipping information, customer care notifications, etc.) and your account.
To delete all of your online account information from our database, please email firstname.lastname@example.org and ask to have your membership and /or payment information cancelled / removed. Please note that we may still maintain information about an individual sales transaction in order to service that transaction and for record keeping. The foregoing notwithstanding, the rights granted to us in Submissions as provided in Section 7 above shall continue and be irrevocable.
Section 9 – Internet-Based Advertising
To opt out of these types of ads, please visit the Network Advertising Initiative (NAI) for information about how to opt-out of internet-based advertising by their members. See http://www.networkadvertising.org for general information about the NAI and http:// www.networkadvertising.org/managing/opt_out.asp for the opt-out page. You may also visit https: //www.aboutads.info/consumers/ to learn about internet-based advertising and how to opt-out from online behavioral ads served by some or all participating companies.
Section 10 – Third party links
In an attempt to provide you with increased value, we may include third party links on our site. As noted above, these linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we welcome any feedback about these linked sites (including if a specific link does not work).
Except where expressly stated by BOYB, BOYB is not affiliated or associated with operators of any third party websites that link to or are linked from any BOYB-maintained website. BOYB disclaims any responsibility for the accuracy or content of information found on third party websites that link to or are linked from any BOYB website. BOYB disclaims any responsibility for the security of any information (including without limitation credit or other payment card and PII that you may provide to any third party). BOYB reserves the right, at any time and in its sole and absolute discretion, to block links to any BOYB-maintained website through technological or other means without prior notice.
Section 11 – Changes to Our Policy
Section 12 – Questions and feedback
We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.
Section 13 – Online Policy Only